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Should an early stage SaaS startup use direct sales and telemarketing to do customer development?

by: Marcin Szeląg | on: 25/03/2014 | 0

The past couple of months I was unable to write. Not looking for excuses I was just so busy I could not find time to work on any posts. Last year we grew our portfolio to 14 companies – it was a lot of work. For those of you who are yet not familiar with what we do at Innovation Nest – we are working together with founders to grow their SaaS businesses beyond local niches. You might say we are a SaaS “vertical”. This focus gives us the ability to work in batch mode, as our companies face similar challenges and they all have a similar business model.

One of the ways we support our portfolio companies is to have regular portfolio meetups. We have started last year and by now we have had a few iterations. To date we have talked about such topics as team building, content marketing, growth hacking and at our most recent meetup we went head on with direct sales and telemarketing. During the session a question was raised:

“Should an early stage SaaS startup use direct sales and telemarketing to do customer development?”

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MarcinSzelag
Marcin Szeląg

I help startups with their business models and growth strategies. In love with the Internet. Happy dad.

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