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Customer Development: What to Do with … AIDA

by: Marek Kapturkiewicz | on: 25/03/2014 | 0

There is a growing awareness of strategies and approaches utilizing Customer Development among entrepreneurs who are starting to work on their own projects. Ecosystems aiding businesses are becoming more mature, read more

Startups – Feel the Blues of Customer Acquisition and Networking in 2014

by: Karol Pokojowczyk | on: 19/12/2013 | 0

Nobody said Customer Acquisition should be easy. You’ve taken the leap and set up social business accounts, maybe even on Reddit, HackerNews, Inbound.org, GrowthHackers.com and other niche channels to create brand awareness, encourage engagement and stir up conversation about read more

Competition

by: Piotr Wilam | on: 29/11/2013 | 0

Do you know what is the essential difference between new drivers and experienced drivers? It is not technical skills that are most important, it is not even intuition gained by experience. The essential difference is that experienced drivers know what is going on around them, whereas inexperienced drivers read more

Value Canvas

by: Piotr Wilam | on: 20/11/2013 | 0

There is a great tool made by Ostelwalder with Value Canvas (the full name given by the author is Value Proposition Designer Canvas). The tool is really amazing and one that was really needed, at least in my case. read more

Customer Development: What to do with… Marketing Mix 4Ps

by: Marek Kapturkiewicz | on: 05/11/2013 | 0

In presentations that teams prepare to pitch their project, almost every time, in a mysterious way, there is a presence of elements we can classify into the traditional Marketing Mix 4Ps. In short, PRODUCT, PRICE, PLACE and PROMOTION. read more